Student Engagement
Introduction
Bela Florenthal seeks colleagues to present at a MMA special session on student engagement with universities' social media
My colleague and I are putting together a special session for Marketing Management Association conference which will be held in Chicago, IL on April 13-14, 2016.
Our special session is entitled: Student Engagement with University’s Social Media
Currently we have 2 papers that we will include in this session and would like to invite researchers who intend to attend this conference to join if they have a paper that can be a good fit with our 2 papers on this topic. The deadline to submit the special session is October 16, 2015.
Our 2 papers deal with (a) student motivation to engage with University’s SM (U&G theory) and (b) how their engagement influences their sense of belonging.
If you are interested to join our special session, please email me (Bela Florenthal) by September 30, 2015, to: florenthalb@wpunj.edu.
