TOC: Psych Mar
Introduction
Psychology & Marketing, 32(10)
Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations
–Wonseok Eric Jang, Yong Jae Ko, Jon D. Morris and Yonghwan Chang [] []
Headless: The Role of Gender and Self-Referencing in Consumer Response to Cropped Pictures of Decorative Models
–Hanna Berg [] []
The Effects of Rhetorical Figures and Cognitive Load in Word-of-Mouth Communications
–Gavin L. Fox, Shannon B. Rinaldo and Kirk St. Amant [] []
Memory Effects of Different Relational Links between Brands and Sponsored Events
–Elisabeth Wolfsteiner, Reinhard Grohs and Udo Wagner [] []
