TOC: J Mar Man
Introduction
Journal of Marketing Management, 31(15/16)
Introduction: theorising gender and gendering theory in marketing and consumer research
–Zeynep Arsel, Kirsi Er?ranta & Johanna Moisander [] []
The abject single: exploring the gendered experience of singleness in Britain
–Ai-Ling Lai, Ming Lim & Matthew Higgins [] []
Gendered reading of the body in the bed
–Anu Valtonen & Elina N?rv?nen [] []
Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs
–Anu A. Harju & Annamari Huovinen [] []
Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities
–Jeff Hearn & Wendy Hein [] []
Masculinising domesticity: an investigation of men?s domestic foodwork
–Marcus Klasson & Sofia Ulver [] []
Marketing the female politician: an exploration of gender and appearance
–Minita Sanghvi & Nancy Hodges [] []
Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty
–Martina Hutton [] []
Commentaries
Towards more marketing research on gender inequality
–Eileen Fischer [] []
Critical visual analysis of gender: reactions and reflections
–Jonathan E. Schroeder & Janet L. Borgerson [] []
Feminism?s fourth wave: a research agenda for marketing and consumer research
–Pauline Maclaran [] []
Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India
–Annamma Joy, Russell Belk & Rishi Bhardwaj [] []
