TOC: Intl Mar Rev
Introduction
International Marketing Review, 32(5)
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy
–Zaheer Khan, Yong Kyu Lew and Byung Il Park [] []
Consumer perceptions of CSR: (how) is China different?
–Ans Kolk, Willemijn van Dolen and Leiming Ma [] []
The impact of CSR on consumer-corporate connection and brand loyalty: A cross cultural investigation
–Byeong-Joon Moon, Lee W. Lee and Chang Hoon Oh [] []
Local or global: Analyzing the internationalization of social responsibility of corporate foundations
–Ceren Altuntas and Duygu Turker [] []
MNEs’ regional headquarters and their CSR agenda in the African context
–Verena Gruber and Bodo B. Schlegelmilch [] []
Guest editorial
–Pervez N. Ghauri, Byung Il Park and Chang Hoon Oh []
