Marketing Models
Introduction
Devanathan Sudharshan is making available a tool for teaching marketing models
Colleagues,
Greetings!
This message is for those of you who teach/would like to teach some fundamental Marketing Models as a part of a class/an online class or as a DIY resource for your students.
The link to a free download of MarketThinker is
The link to a pdf consolidation of all the text part of MarketThinker is at
MarketThinker is an eBook- I believe the first such in Marketing (2001) and as such the text part of it is part of the eBook. The pdf consolidation of the text portion is being provided as I have had some requests to do so.
