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EMAC McKinsey Dissertation Award

Introduction

Deadline 29 Jan 2016

September 2, 2015

2016 EMAC McKinsey Marketing Dissertation Award
Shape the future of marketing

Dear EMAC Member,
Dear PROF. CHARLES HOFACKER,

A new generation of marketing experts is developing the theories and tools that will shape the future of our field. The Marketing Dis­sertation Award, initiated by EMAC and McKinsey & Company, recognizes and encourages this emerging talent. This distinguished award will be presented in 2016 for the eighth time.

The top three finalists will be honored with cash prizes and the chance to present their work at the EMAC conference 2016.
 

Increase the reach of your dissertation –
 

Eligibility
Doctoral students who have completed or will com­plete their degrees in 2015 are welcome to apply – whether their dissertations have been published or not. The institution granting your PhD must be located in Europe, the Middle East, or Africa. Your own nationality has no influence on eligibility.

Selection
Submissions will be judged based on a defined set of criteria:

  • Novelty
  • Relevance
  • Conceptual rigor
  • Methodological rigor
  • Quality of expression
  • Potential impact.

The jury will be chaired by the EMAC VP Publications, who will appoint an additional EMAC member and two McKinsey representatives to compose the jury. The jury chair will also select a minimum of two external review­ers for each submission unless she or he judges the paper inappropriate or of insufficient quality. Based on the out­side reviews and evaluation of the panel, three finalists will be selected to present their papers to the jury at the EMAC 2016 conference in Oslo. The jury will then select the winner, whose name will be announced at the award ceremony.
 

Award
Finalists must be prepared to present their research at the 2016 EMAC conference in Oslo, Norway. The cost of travel and accommodations as well as conference fees will be covered. In addition, the top three finalists will be honored with cash prizes (1st place: EUR 7,000; 2nd place: EUR 3,000; 3rd place: EUR 1,000).
 

To enter
To enter, submit a single, coherent paper based on your dissertation, a short abstract, your CV and if relevant a table of the papers of your dissertation. All materials must be in U.S. English.

Your submission should include:

a) A single, coherent paper derived from your dissertation, following IJRM style (no more than 30 pages, including all figures, tables, and references.).

The paper should NOT be an overview of your entire dissertation but only on the main research project. In addition, please provide enough details so that external examiners can determine the technical merit and potential impact of your work.

b) An abstract as a separate document (no more than 2 pages)

c) An optional technical appendix, if desired, explaining your methodology (no more than 20 pages)

d) if relevant, a table of the papers of your dissertation with the names of the coauthors and if published in which journal (no more than 1 page)
 

The total length of your submission (not including the abstract & table of papers) should not exceed 50 pages. Shorter submissions are welcome.
 

No author information is mentioned neither on the paper nor on the separated abstract, as papers will be double BLIND reviewed. If your submission contains any information identifying you or your co-author(s), it will be removed from the system, and you will be invited to resubmit. It will be YOUR responsibility to resubmit.
 

Deadlines
To consider your submission, we must receive all application materials by January 29, 2016 (midnight CET Time)

Please submit your application via .
 

Finalists will be notified in April 2016.

Should you have questions on submitting your entry, please contact:

Anne-Laure Marteaux
EMAC McKinsey Dissertation Award Team
Phone: +32 (0) 2 226 66 67