TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 33(6)
Customer brand co-creation: a conceptual model
–Cassandra France, Bill Merrilees and Dale Miller [] []
Corporate brand as a contract with stakeholders – theology or pragmatism?
–Veronika Tarnovskaya [] []
The making of brand attachment and brand meanings: the case of a UK engineering services firm
–Alireza Sheikh and Ming Lim [] []
Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain
–Emmanuel Mogaji [] []
Content strategies and audience response on Facebook brand pages
–Wondwesen Tafesse [] []
Determining the causal relationships that affect consumer-based brand equity: The mediating effect of brand loyalty
–Pedro Marcelo Torres, Mário Gomes Augusto and João Veríssimo Lisboa [] []
Guest editorial
–Ross Brennan and Sue Halliday [] []
