TOC: J Mar Res
Introduction
Journal of Marketing Research, 52(5)
Editorial: A Field Guide to Publishing in an Era of Doubt
–Robert J. Meyer [] []
Harbingers of Failure
–Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker [] []
Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches
–Yupin Yang and Avi Goldfarb [] []
Climbing the Wrong Ladder: The Mismatch Between Consumers’ Preference for Subgoal Sequences and Actual Goal Performance
–Liyin Jin, Qian Xu, and Ying Zhang [] [Google Scholar]
Measuring and Managing Consumer Sentiment in an Online Community Environment
–Christian Homburg, Laura Ehm, and Martin Artz [] []
Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
–Maarten J. Gijsenberg, Harald J. Van Heerde, and Peter C. Verhoef [] []
Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
–Lisa A. Cavanaugh, James R. Bettman, and Mary Frances Luce [] []
Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors
–Harald J. Van Heerde, Els Gijsbrechts, and Koen Pauwels [] []
Going Public: How Stock Market Listing Changes Firm Innovation Behavior
–Simone Wies and Christine Moorman [] []
Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons
–Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe, and Tracey S. Danaher [] []
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
–Nathan M. Fong, Zheng Fang, and Xueming Luo [] []
