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TOC: J Mar Res

Introduction

Journal of Marketing Research, 52(5)

Editorial: A Field Guide to Publishing in an Era of Doubt
Robert J. Meyer [] []

Harbingers of Failure
Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker [] []

Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches
Yupin Yang and Avi Goldfarb [] []

Climbing the Wrong Ladder: The Mismatch Between Consumers’ Preference for Subgoal Sequences and Actual Goal Performance
Liyin Jin, Qian Xu, and Ying Zhang [] [Google Scholar]

Measuring and Managing Consumer Sentiment in an Online Community Environment
Christian Homburg, Laura Ehm, and Martin Artz [] []

Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
Maarten J. Gijsenberg, Harald J. Van Heerde, and Peter C. Verhoef [] []

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
Lisa A. Cavanaugh, James R. Bettman, and Mary Frances Luce [] []

Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors
Harald J. Van Heerde, Els Gijsbrechts, and Koen Pauwels [] []

Going Public: How Stock Market Listing Changes Firm Innovation Behavior
Simone Wies and Christine Moorman [] []

Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons
Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe, and Tracey S. Danaher [] []

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Nathan M. Fong, Zheng Fang, and Xueming Luo [] []