TOC: J Intl Mar
Introduction
Journal of International Marketing, 23(3)
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets
–Joshua T. Beck, Kelly Chapman, and Robert W. Palmatier [] []
Contract Specificity, Contract Violation, and Relationship Performance in International Buyer–Supplier Relationships
–David A. Griffith and Yanhui Zhao [] []
Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting
–Ekaterina Nemkova, Anne L. Souchon, Paul Hughes, and Milena Micevski [] []
Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing
–Nikoletta-Theofania Siamagka and George Balabanis [] []
Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice
–Frauke Mattison Thompson and Thorsten Chmura [] []
