TOC: J Promo Man
Introduction
Journal of Promotion Management, 21(4)
The New Spirit of Strategy for Competitive Management: Editorial
–Andrea Rey-Martí & Domingo Ribeiro-Soriano [] []
Brand and Price: Key Signals when Opening a Franchise Outlet
–Esther Calderon-Monge & Pilar Huerta-Zavala [] []
Linking Training to Organizational Performance: An Absorptive Capacity-Based View. Case Study Method in Spanish Family Businesses
–Felipe Hernández Perlines & Benito Yáñez Araque [] []
The Role of Absorptive Capability on Born-Global Performance
–M. Ángeles Rodríguez-Serrano & Félix A. Martín-Velicia [] []
Analyzing the Costs of Informal Care for Persons with Dementia in Spain
–Francisco Escribano-Sotos & Isabel Pardo-García [] []
Key Elements in Building Relationships in the Higher Education Services Context
–Walesska Schlesinger, Amparo Cervera & M. Ángeles Iniesta [] []
Factors Promoting Entrepreneurship in European Countries: Unemployment, Taxes, and Education
–Víctor M. González-Sánchez [] []
Knowledge, Promotional Events, and the Contribution of Clustering to Innovation
–José Antonio Belso-Martínez, Francisco Más-Verdú & Norat Roig-Tierno [] []
The Value of Trust for Travel Agencies in Achieving Customers’ Attitudinal Loyalty
–Carlos Devece, Sergio Garcia-Agreda & Belén Ribeiro-Navarrete [] [Google Scholar]
