TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 3(2)
Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets
–Nasir Salari and Eric Shiu [] []
What is the optimal number of response alternatives for rating scales? From an information processing perspective
–Xinxin Chen, Hongyan Yu and Fang Yu [] []
From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk
–Victor S Y Lo and Dessislava A Pachamanova [] []
Can response variance effectively identify careless respondents to multi-item, unidimensional scales?
–Danny Weathers and Ahmet Bardakci [] []
