TOC: J Mar
Introduction
Journal of Marketing, 79(5)
Marketing Department Power and Firm Performance
–Hui Feng, Neil A. Morgan, and Lopo L. Rego [] []
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
–Ashwin Malshe and Manoj K. Agarwal [] []
Transformational Relationship Events
–Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, and Stephen A. Samaha [] []
What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
–Felipe Thomaz and Vanitha Swaminathan [] []
Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management
–Haibing Gao, Jinhong Xie, Qi Wang, and Kenneth C. Wilbur [] []
Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers’ Domain-Specific Knowledge
–Lan Luo and Olivier Toubia [] [Google Scholar]
