TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 20(3)
Editorial
–Tina Harrison []
Advertising appeals across varying economic and regulatory conditions: A longitudinal content analysis in the mutual fund industry
–Robert Underwood, Thomas Smythe, Beth Pontari and Sean Hastings [] []
An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia
–Faisal A Albassami, Soad A Al-Meshal and Ainsworth Anthony Bailey [] []
Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels
–Christer Strandberg, Olof Wahlberg and Peter Ohman [] []
Continuous mobile banking usage and relationship commitment – A multi-country assessment
–Aijaz A Shaikh, Heikki Karjaluoto and Nathalie Beatrice Chinje [] []
We are who we are: Incorporation of individual culture in customer satisfaction models
–Sanjai K Parahoo, Ahmed Al-Nakeeb and Ismail Onagun [] []
