TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 32(6)
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
–Cleopatra Veloutsou [] []
Sustainability labelling as a challenge to legitimacy: spillover effects of organic Fairtrade coffee on consumer perceptions of mainstream products and retailers
–Angela Anagnostou, Paul T.M. Ingenbleek and Hans C.M. van Trijp [] []
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
–Martin Storme, Nils Myszkowski, Andres Davila and Frank Bournois [] []
How products induce regulatory fit: evidence from the health domain
–Adilson Borges and Pierrick Gomez [] []
Gifting from the closet: thoughtful or thoughtless?
–Thyra Uth Thomsen and Judith Lynne Zaichkowsky [] []
Spreading joy: examining the effects of smiling models on consumer joy and attitudes
–Hanna Berg, Magnus Söderlund and Annika Lindström [] []
Satisfaction with service recovery: moderating effect of age in word-of-mouth
–Beatriz Moliner-Velázquez, María-Eugenia Ruiz-Molina and Teresa Fayos-Gardó [] []
