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2016 MONACO SYMPOSIUM ON LUXURY
Emerging Challenges in Luxury Marketing

Call for Papers

Paper submission deadline: 29 November 2015

Scientific Committee

Marie-Cécile Cervellon, Jean-Louis Chandon, Darren Dahl, David Dubois, Susan Fournier, Silvia Grappi, Oliver Heil , Nadine Hennigs, Liselot Hudders, Barbara Kahn, Jean-Noël Kapferer, Eunju Ko, Michel Laroche, Gilles Laurent, Angela Lee, Joe Nunes, Mario Pandelaere, Bernd Schmitt, LJ Shrum, Pierre Valette-Florence, Luk Warlop, Klaus-Peter Wiedmann, Judy Zaichkowsky, John Zhang.

The 2016 Symposium

2016 Topics – The word luxury already appeared in BC classics like Virgil or Cicero. Luxury has been constantly denounced by religious and moral authorities for millennia. Luxury consumers have been criticized as behaving irrationally since at least Aristotle. At the same time, the luxury sector is alive and well, growing very quickly in spite of a global economic crisis: a 7% annual rate during 1995–2013, a predicted 9% annual rate to 2020 (Bain & Co. 2014). It has for centuries been associated with rarity and with a clientele of the “happy few,” the aristocracy, the rich and powerful, but its huge sales (217 billion Euro in 2013) result in large part from a very large downward extension of its clientele to the “happy many” (Dubois & Laurent 1998). This paradox creates a need to understand better the behavior of luxury consumers and the strategies of the luxury sector. The objective of the congress is to bring together international scholars and practitioners from different disciplines and different countries working to advance knowledge on luxury marketing.

We invite papers from academics of all disciplines and from practitioners with experience and points of view on luxury. Papers may be based on, but are not limited to, the following:

• Luxury brand management (brand equity, brand personality, brand extensions, etc.).
• The effects of celebrity endorsement of luxury brands.
• The role of sponsorship in luxury marketing strategies.
• New online forms of communication in the luxury industry.
• Luxury and sustainable development
• Luxury and globalization
• Luxury and democratization
• Luxury and the digital age
• Luxury magazine and the media press
• Human resources challenges in the luxury sector
• Masstige and extensions of luxury brands.
• Social responsibility in the luxury industry.
• Incorporation of technology into the luxury industry.
• Development of scales related to luxury branding
• Product design and innovation management in the luxury business
• Customization and digital processing of luxury brands
• Customer relationship management in luxury brand industries
• Marketing communications in the luxury industry
• Measuring dimensions of consumer value perception of luxury brands
• Using brand personality and media personality to promote luxury products and brands.
• Culture and international market segmentation for marketing luxury brands and products
• Luxury products and aging.
• Interpersonal influences and purchase intention of luxury products
• Genuine and counterfeit luxury goods in the age of internet
• Marketing luxury products through social media
• Consumer centered and experiential view of luxury products
• Pricing luxury goods and services
• Luxury retailing
• Using internet to promote luxury products
• Advertising and luxury product and services
• Sustainable Luxury
• Luxury and counterfeiting strategies in luxury brand management.
• Characteristics of luxury consumers.
• Profiles and motivations of counterfeit goods consumers.
• Luxury fashion marketing

All papers will be double-blind peer reviewed. A Best Paper Award will be announced during the conference. After the conference, a number of papers will be invited for publication in a special issue of the Journal of Business Research. In all cases, authors will keep the right to publish their paper elsewhere. Scholars seeking consideration of their papers for publication in the special JBR issue should communicate such intention to the conference coordinators.

The Selection Process – We call for original papers, written in English. Authors keep the full copyright on their text and are free to submit it to any journal of their choice. Authors have two formats for submission, either a short 7 pages extended abstract or a 20-25 pages full paper. Only full papers will be eligible for publication in the JBR special issue. For the JBR special issue, manuscripts should not exceed 25 pages, double spaced, including appendices, tables (within the text), and references (MS Word, A4 paper, 2.5 cm or 1 inch margin on all sides, Times, 12 points).

References and format will follow the Journal of Business Research guidelines. The first page will be reserved for the title, the name of the author(s) and the address (including e-mail). The second page will contain the title, a summary (200 words maximum) and key words. Authors will be notified before January 20, 2016 as to the acceptance of their manuscripts and may be asked to prepare a revised version.

For more information :

Dates and contact details for Paper submission

Coordinators: Professors Jean-Louis Chandon, Gilles Laurent, and Pierre Valette Florence

Paper submission by E-mail only to the three coordinators as attachment naming it as follows: full last name of the first author and short titles (e.g. name-title.doc).

Professor Jean-Louis Chandon: jean-louis.chandon@inseec.com
Professor Gilles Laurent: glaurent@inseec.com
Professor Pierre Valette Florence: pvalette@upmf-grenoble.fr

• Deadline for paper submission: 29 November 2015
• Notification to the authors (first round): 20 January 2016
• Early bird online registration to the congress: before January 30 2016
• Latest online registration: March 15 2016
• Registration fee, early birds: 425 euros
• Registration fee, normal price: 525 euros
• Extra meal, per guest: 125 euros

The 2016 Monaco Symposium on Luxury : Conferences, Workshops, panel discussions and friendly interactions

Le Meridien Beach Plaza Monaco , April 7 & 8, 2016

The congress is characterized by a friendly and informal atmosphere of exchange between top level academics and practitioners in the field of luxury from all over the world. In that spirit, each paper will be given up to 45 minutes for presentation in order to facilitate exchanges between participants.

A congress organized by INSEEC Business School and the International University of Monaco (IUM)

 

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