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Textbook by Efraim Turban, Judy Strauss and Linda Lai

PART I: The Foundations

Chapter 1: E-Commerce, E-Marketing
Chapter 2: Social Media
Chapter 3: Supporting Theories for Social Commerce

PART II Social Media Marketing

Chapter 4: Marketing Communications, Advertisement
Chapter 5: Social Engagement, Reputation Management
Chapter 6: Social Shopping
Chapter 7: Social CRM

PART III Social Enterprise and Other Applications

Chapter 8: Enterprise 2.0, Crowdsourcing
Chapter 9: Social Entertainment, Gaming, Social Government

PART IV Strategy and Implementation

Chapter 10: Strategy, ROI, metrics
Chapter 11: Implementation

Appendix: Recommended Resources for Social Commerce

Primer A: E-Commerce Basics
Primer B: E-Marketing Basics

New for 2016, this multidisciplinary textbook by the leading authors of e-commerce and e-marketing textbooks, describes this emerging field driven by the explosive growth of the social Web. This comprehensive work includes social network services such as Facebook Twitter and LinkedIn, user generated content networks such as YouTube and Flickr, product review sites, collaboration 2.0 tools, and social shopping sites. Other technology tools such as wikis, blogs and mobile apps are also addressed in case studies, web resources and exercises. Faculty members will also appreciate the comprehensive instructor manual, testbank and chapter slides.

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