TOC: Mar Theory
Introduction
Marketing Theory, 15(3)
‘Marketing earthquakes’: A process of brand and market evolution by punctuated equilibrium
–Robert P. Hamlin, David Bishop, and Damien W. Mather [] [Google Scholar]
Regions and archipelagos of consumer culture: A reflexive approach to analytical scales and boundaries
–Jessica Andrea Chelekis and Bernardo Figueiredo [] []
Applying the principles of Yin-Yang to market dynamics: On the duality of cooperation and competition
–Lars-Gunnar Mattsson and Annika Tidström [] []
Consumption and repression
–Robert Cluley [] []
Collective-conflictual value co-creation: A strategic action field approach
–Mikko Laamanen and Per Skålén [] []
Customer usage processes: A conceptualization and differentiation
–Lucas Pfisterer and Stefan Roth [] []
Heavy metal figurations: Music consumption, subcultural control and civilizing processes
–Gary Sinclair and Paddy Dolan [] []
