TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 21(5)
Strategic IMC: From abstract concept to marketing management tool
–Gayle Kerr & Charles Patti [] []
Beyond brand loyalty: Brand sustainability
–Don E. Schultz & Martin P. Block [] []
A content analysis of male roles in television advertising: Do traditional roles still hold?
–Kendra Fowler & Veronica Thomas [] []
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
–Heath McDonald & Adam Karg [] []
