TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 3(1)
Editorial
Big data and the internet of things
–Tom Breur [] []
Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning
–Mathieu Alemany Oliver and Jean- Sebastien Vayre [] []
A decision-analysis approach to optimize marketing information-system configurations under uncertainty
–Ganesan Shankaranarayanan, Adir Even and Paul D Berger [] []
From consumer panels to big data: An overview on marketing data development
–Stuart Van Auken [] []
