Revisit: Digital and the Curriculum
Introduction
Eric Karson and Ann Root ask US instructors to fill out a survey on digital marketing in the undergraduate curriculum
Dear Fellow Marketing Educators:
Please help us out as we try to better understand how much “digital marketing” (Internet marketing, e-commerce, social media marketing, e-mail marketing etc.) education has found its way into the undergraduate marketing curriculum across the U.S. We would also like to assess your opinions of what some of the challenges are to bringing these topics into the classroom.
The survey should take around five minutes, and we would appreciate it if you would share this with your marketing colleagues and Ph.D. students at other institutions.
If you would like a summary of the results, feel free to let Eric know.
Thank you!
The survey can be found at:
Eric Karson, Ph.D.
Villanova University
eric.karson@villanova.edu
Ann Root, Ph.D.
Florida Atlantic University
