TOC: J Mar Man
Introduction
Journal of Marketing Management, 31(13/14)
Editorial
Sustainable consumption: activism, innovation and brands
–Pierre McDonagh & Diane M. Martin [] []
‘When people take action ….’ Mainstreaming malcontent and the role of the celebrity institutional entrepreneur
–Gillian C. Hopkinson & James Cronin [] [] []
Buyer social responsibility: a general concept and its implications for marketing management
–Paul T.M. Ingenbleek, Matthew T.G. Meulenberg & Hans C.M. Van Trijp [] []
Exploring consumer responsibility for sustainable consumption
–Michael Gerhard Luchs, Marcus Phipps & Tim Hill [] []
Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity
–Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao [] []
Flying in the face of environmental concern: why green consumers continue to fly
–Seonaidh McDonald, Caroline J. Oates, Maree Thyne, Andrew J. Timmis & Claire Carlile [] []
Rev Billy vs. the Market: a sane man in a world of omnipotent fantasies
–James Freund [] []
