TOC: J Macromar
Introduction
Journal of Macromarketing, 35(3)
In this Issue
–Terrence H. Witkowski []
Brands Defined as Semiotic Marketing Systems
–Francisco Conejo and Ben Wooliscroft [] []
Formation, Growth, and Adaptive Change in Marketing Systems
–Roger A. Layton [] []
Diversity in Marketing System Assortments
–Roger A. Layton and Zhirong Duan [] []
Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community
–Stacey Menzel Baker, Ronald Paul Hill, Courtney Nations Baker, and John D. Mittelstaedt [] []
Identifying Consumer Value Co-created through Social Support within Online Health Communities
–Susan Stewart Loane, Cynthia M. Webster, and Steven D?Alessandro [] []
Use-Adoption Gaps in Food Retailing: Theoretical Framework and Application in an Emerging Economy Context (Jordan)
–Hayiel Hino [] []
Commentaries
On ‘Brand’ Whether a Semiotic Marketing System or Not
–John F. Gaski []
The Times (and Brands) are a Changin’: A Response to Gaski’s Commentary
–Francisco Conejo and Ben Wooliscroft []
Throwaway History: Brand Ephemera and Consumer Culture
–Michael Heller and Aidan Kelly []
Book Review
New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor
–Satyam []
Call for Papers
Special Issue on Macro-Social Marketing: Journal of Macromarketing, 2017
–Ann-Marie Kennedy and Andrew Parsons []
