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I am interested in learning about the experiences that others have had with a “Research Experience Program.” One model provides for undergraduate students in principles of marketing classes to participate in research studies as subjects/respondents primarily and earn 5% of their grade through this participation. For those who do not wish to participate, an alternative marketing research article review assignment is available. The objective for students is to help them better understand marketing research through experience. Feedback from faculty members who have participated in such programs is especially welcome.

Thanks!

Rod Davis
Miller College of Business
Ball State University
Muncie, IN 47306
rdavis2@bsu.edu