TOC: J Poli Mar
Introduction
Journal of Political Marketing, 14(3)
Guest Editorial
Some New and Old Rules for 2016 Presidential Campaigns
–Rick Ridder [] []
The Changing Nature of Party Election Broadcasts: The Growing Influence of Political Marketing
–Barrie Gunter, Kostas Saltzis & Vincent Campbell [] []
Social Media in Politics: The Ultimate Voter Engagement Tool or Simply an Echo Chamber?
–Lisa Harris & Paul Harrigan [] []
The Effects of Populist Emotive Appeals Within Direct-Democratic Campaigning
–Mirjam Cranmer [] []
