TOC: J Hist Res Mar
Introduction
Journal of Historical Research in Marketing , 7(3)
Marketing history from below: towards a paradigm shift in marketing historical research
–Stefan Schwarzkopf [] []
Ethical shopping in late Victorian and Edwardian Britain
–Ian Mitchell [] []
The Tausch-centers of the 1940s: closed markets as an alternative to the black economy
–Rolf F.H. Schroeder [] []
Written testimony, oral history and retail environments: Australian shopping centers in the 1960s
–Matthew Bailey [] []
Growing consumer rights in neoliberal times: The top-down origins of consumer organizations in Argentina between 1978 and 1993
–Pablo Federico Pryluka [] []
Educational lessons from the past – marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
–Eric Shaw [] []
The Complete English Tradesman – business relations, trust, and honesty or ‘let’s rethink the history of relationship marketing’
–Mark Tadajewski [] []
Editorial
–Brian Jones and Stefan Schwarzkopf []
