TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 32(5)
Antecedents and moderators of brand trust in the context of baby care toiletries
–Neha Srivastava , Satya Bhushan Dash , and Amit Mookerjee [] []
Does outcome quality matter? An investigation in the context of banking services in an emerging market
–Sonali Jain and Sanjay K. Jain [] []
“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer
–Jagrook Dawra , Kanupriya Katyal , and Vipin Gupta [] []
The Western brands in the minds of Vietnamese consumers
–Hai Chung Pham and Barry Richards [] []
Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation
–Meghna Rishi , Vinnie Jauhari , and Gaurav Joshi [] []
Guest editorial
–Linda L. Price and Rajiv Vaidyanathan []
