TOC: Young Consumers
Introduction
Young Consumers, 16(3)
Boys’ responses to the integration of advertising and entertaining content
–Eva A. van Reijmersdal , Esther Rozendaal , and Moniek Buijzen [] []
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
–Juhi Gahlot Sarkar , Abhigyan Sarkar , and Abhilash Ponnam [] []
Hearing muted voices: the crystallization approach to critical and reflexive child-centric consumer research
–Kevina Cody [] []
Social needs in Finnish young adults’ mundane consumption
–Henna Syrjälä , Hanna Leipämaa-Leskinen , and Pirjo Laaksonen [] []
“What brand do you eat?” The influence of food brands within children’s peer groups
–Valérie Hemar-Nicolas , Mathilde Gollety , Coralie Damay , and Pascale Ezan [] []
Does message content matter in negative publicity? A study with young athletes emulating pros
–Yalim Özdinç and Özlem Özdinç [] []
Communicating across age-groups: variance in consumer attitudes from tweenagers to adults
–Ruppal Walia Sharma [] []
Editorial
–Brian Young []
