TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 9(3)
Buzzing with disclosure of social shopping rewards
–Kesha K. Coker , Denise S Smith , and Suzanne A Altobello [] []
Customer heterogenity in the development of e-loyalty
–Raquel Chocarro , Monica Cortiñas , and Maria Luisa Villanueva [] []
A mixed method analysis of the Better Business Bureau’s third-party seal and the extent to which it inculcates trust among consumers
–John Lee West [] []
Testing a conceptual model of Facebook brand page communities
–Wei Shao and Mitchell Ross [] []
