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Publishing Qualitative versus Quantitative Research
–Gloria Barczak [] []

In This Issue
–Gloria Barczak [] []

Virtual Issue Editorial

Co-Creation with Customers: An Evolving Innovation Research Field
–Gerda Gemser and Helen Perks [] []

See virtual issue: Co-creation with Customers: An Evolving Innovation Research Field

The Mediating Role of Strategic Orientations on the Relationship between Ambidexterity-Oriented Decisions and Innovative Ambidexterity
–Sebastian Kortmann [] []

Opening the Black Box of Upper Echelons in China: TMT Attributes and Strategic Flexibility
–Tang Wang, Dirk Libaers and Hao Jiao [] []

In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value
–Torsten Bornemann, Lisa Schöler and Christian Homburg [] []

Enhancing Consumers’ Affection for a Brand Using Product Design
–Minu Kumar, Janell D. Townsend and Douglas W. Vorhies [] [Google Scholar]

Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach
–Goksel Yalcinkaya and Tevfik Aktekin [] []

PERSPECTIVE: Older Adults’ Adoption of Technology: An Integrated Approach to Identifying Determinants and Barriers
–Chaiwoo Lee and Joseph F. Coughlin [] [Google Scholar]

Strategic Suppliers’ Technical Contributions to New Product Advantage: Substitution and Configuration Options
–Benn Lawson, Beverly B. Tyler and Antony Potter [] [Google Scholar]

Improving Supplier New Product Development Performance: The Role of Supplier Development
–Benn Lawson, Daniel Krause and Antony Potter [] []

User Involvement throughout the Innovation Process in High-Tech Industries
–Petra Bosch-Sijtsema and Jan Bosch [] []

The Effects of Knowledge Depth and Scope on the Relationship between R&D Alliances and New Product Development
–Turanay Caner and Beverly B. Tyler [] []

Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?
–Dmitri G. Markovitch, Joel H. Steckel, Anne Michaut, Deepu Philip and William M. Tracy [] []

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