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Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing
–Colin Camerer and Carolyn Yoon [] []

Consumer Neuroscience: Applications, Challenges, and Possible Solutions
–Hilke Plassmann, Vinod Venkatraman, Scott Huettel, and Carolyn Yoon [] []

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
–Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E. Hershfield, Masakazu Ishihara, and Russell S. Winer [] []

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain
–Yu-Ping Chen, Leif D. Nelson, and Ming Hsu [] []

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
–Uma R. Karmarkar, Baba Shiv, and Brian Knutson [] []

Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
–Maarten A.S. Boksem and Ale Smidts [] []

Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments
–Hilke Plassmann and Bernd Weber [] []

Using EEG to Predict Consumers’ Future Choices
–Ariel Telpaz, Ryan Webb, and Dino J. Levy [] [Google Scholar]

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
–Moran Cerf, Eric Greenleaf, Tom Meyvis, and Vicki G. Morwitz [] []

Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products
–Rumen Pozharliev, Willem J.M.I. Verbeke, Jan W. Van Strien, and Richard P. Bagozzi [] [Google Scholar]

Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations
–Christopher N. Cascio, Matthew Brook O’Donnell, Joseph Bayer, Francis J. Tinney, and Emily B. Falk [] [] Introduction to the Journal of Marketing Research Special Issue on

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