TOC: Mar Sci
Introduction
Marketing Science, 34(4)
Special Section: Marketing Science in Emerging Markets
Editorial—Marketing Science in Emerging Markets
–Laxman Narasimhan, Kannan Srinivasan, and K. Sudhir [] []
Learning ÂÜÀòÉç¹ÙÍøt New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh
–Grant Miller and A. Mushfiq Mobarak [] []
The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption
–K. Sudhir and Debabrata Talukdar [] []
Untangling Searchable and Experiential Quality Responses to Counterfeits
–Yi Qian, Qiang Gong, and Yuxin Chen [] []
Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?
–Kaifu Zhang [] []
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk
–Niket Jindal and Leigh McAlister [] []
Social Learning in Networks of Friends versus Strangers
–Jurui Zhang, Yong Liu, and Yubo Chen [] []
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence
–Jeffrey D. Shulman, Marcus Cunha Jr., and Julian K. Saint Clair [] []
Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising
–Tat Y. Chan and Young-Hoon Park [] []
