TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 33(5)
When innovation met renovation: back to the future of branding
–Stephen Brown [] []
The viral marketing metaphor explored through Vegemite
–Michael Beverland , Angela Dobele , and Francis Farrelly [] []
Factors affecting the relationship between environmental concern and behaviors
–Jeff Thieme , Marla B. Royne , Subhash Jha , Marian Levy , and Wendy Barnes McEntee [] []
Masstige marketing redefined and mapped: Introducing a pyramid model and MMS measure
–Justin Paul [] []
Learning and decision making in marketing planning: a study of New Zealand vineyards
–David Crick and James Crick [] []
An insight into pay-what-you-want pricing
–Rajat Roy [] []
Self-marketing brand skills for business students
–Aicha Manai and Maria Holmlund [] []
Factors influencing consumers’ attitudes and purchase intentions of e-deals
–Isaac Cheah , Ian Phau , and Johan Liang [] []
Reputation orientation: Improving marketing performance through corporate reputation building
–Deborah Goldring [] []
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
–Micael-Lee Johnstone and Lay Peng Tan [] []
Eliciting positive social change: marketing’s capacity to drive prosocial behaviours
–Aron O’Cass and Deborah Griffin [] []
