ÂÜÀòÉç¹ÙÍø

The 7th Global Islamic Marketing Conference (GIMAC7)
‘Islamic Marketing – Researching the Parameters’

Conference languages: English, Arabic, French | Casablanca May 4 – 6, 2016

"There is no doubt that one of the worst kept secrets of the global world of business is the increasing economic power of Islam" Professor David Weir

Welcome

In association with Qatar University, the International Islamic Marketing Organization announces the 7th Global Islamic Marketing Conference to be held on May 4th- 6th 2016 in Casablanca, Morocco with the theme, ‘Islamic Marketing – Researching the Parameters’.

This conference, running for the 7th time, is the largest dedicated gathering to the study of Muslim consumption and business practice. It attracts researchers from around the world and boasts publication opportunities in several important and varied journals.

This time, a special focus will be on defining and developing Islamic Marketing as a field and as a concept. Delving into what it should contain and what it should pursue. There has been significant interest in the field since the first conference was launched in 2011 and this momentum is rising year on year. Just in the last few years there have been articles in many of the very top marketing journals on Islamic Marketing such as JBR, J of Macromarketing, J of Bus Ethics, EJM, Marketing Theory, amongst others. This is a field with enormous potential, in terms of the economic value of the market, but more importantly in terms of what it can offer as a foil to current market imperfections and irregularities.

As always a very wide range of papers relating to Muslim consumers, Muslim markets, Halal interests and also comparative issues are welcome.

Conference Topics

Islamic marketing, Islamic branding, Muslim consumers, Commercializing Islam, Islamic marketing mix, Islamic business ethics | Social responsibility, Halal market, Islamic hospitality and tourism, Islamic logistics, Islamic e-market, Islamic law and marketing practices, Trade with Islamic markets, Islamic media, digital content, and communications, Islamic retail, Islamic fashion and clothing, Islamic pharmaceuticals, cosmetics and toiletry, Traditional and herbal medicines and therapy, Prophetic medicines and therapy, Kosher/ Jewish business Studies, Christian business studies, Vegetarian consumer/ market studies, Ethnic consumer/ market studies, Green/ environmental Marketing, Interfaith Dialogue, Asian Islamic Studies, Islamic finance | Accounting, Zakat Management, Waqf, Islamic Insurance and Takaful, Islam and business, Islamic HR, Islamic management and leadership, Islamic and Social entrepreneurship, Emerging Islamic Markets, Social Innovation and Islamic Marketing, Islamic economics, Islamic business education, and Research methods by Muslim scholars

Website:

---