Advertising Principles
Introduction
The Advertising Principles Web site has been redesigned to feature checklists
We have spent the past three months on redesigning . The basic aim was to make it easier to apply evidence-based principles. Knowledge is not sufficient: Humans cannot apply evidence-based knowledge about complex problem by using their unaided judgment. They must use proper tools—which means (or software that is based on a checklist). Thus, the new design features the major checklists for persuasive advertising along the top menu bar.
In addition, we developed a simpler dictionary, made it easier for you to reach us, improved the organization, reduced the length of most pages, and repaired links. Let me know if we have made mistakes or if you have suggestions that would improve the site for your teaching or research.
