TOC: J Mar Ed
Introduction
Journal of Marketing Education, 37(2)
Special Issue: Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum
Guest Editors’ Corner
Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum
–Victoria Crittenden and William Crittenden [] []
Social Media and Marketing Education: A Review of Current Practices in Curriculum Development
–E. Deanne Brocato, Nathan James White, Kenneth Bartkus, and Ashley Ann Brocato [] []
Update Status: The State of Social Media Marketing Curriculum
–Caroline Lego Muñoz and Natalie T. Wood [] []
Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool
–Katherine Duffy and Jillian Ney [] []
Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity
–Lisa Spiller and Tracy Tuten [] []
