TOC: Euro J Mar
Introduction
European Journal of Marketing, 49(7/8)
On the relationships among brand experience, hedonic emotions, and brand equity
–Cherng G. Ding and Timmy H. Tseng [] []
Origins of marketing thought in Britain
–Brian Jones and Mark Tadajewski [] []
“Passivity”: a model of grocery retail price decision-making practice
–Iain Watson , Steve Wood , and John Fernie [] []
Accounts of self-gift giving: nature, context and emotions
–Teresa Pereira Heath , Caroline Tynan , and Christine Ennew [] []
Professional sales coaching: an integrative review and research agenda
–Vishag Badrinarayanan , Andrea Dixon , Vicki L West , and Gail M Zank [] []
Focal versus background goals in consumer financial decision-making: Trading off financial returns for self-expression?
–Jaakko Aspara , Amitav Chakravarti , and Arvid O. I. Hoffmann [] []
B2B service brand identity and brand performance: An empirical investigation in the UK’s B2B IT services sector
–Darren Andrew Coleman , Leslie de Chernatony , and George Christodoulides [] []
The strength of no tie relationship in an online recommendation: Focused on interactional effects of valence, tie strength, and type of service
–Dong-Mo Koo [] []
Are size-zero female models always more effective than average-sized ones?: Depends on brand and self-esteem!
–Xuemei Bian and Kai-Yu Wang [] []
Unpicking motives to purchase locally-produced food: analysis of direct and moderation effects
–Juliet Memery , Robert Angell , Phil Megicks , and Adam Lindgreen [] []
Idol attachment and human brand loyalty
–Yu-An Huang , Chad Lin , and Ian Phau [] []
Asymmetric preferences for leaders and implications for followers
–Dean Charles Wilkie , Les Johnson , and Lesley White [] []
Improving pharmacy store performance: the merits of over-the-counter drugs
–Jaap Edo Wieringa , Katrin Christiane Reber , and Peter Leeflang [] []
Unmanageable multiplicity: consumer transformation towards moral self coherence
–Michal J Carrington , Ben Neville , and Robin Canniford [] []
Buy four get 30% off: how consumers respond to missing a quantity discount
–Wen-Hsien Huang and Chun-Ming Yang [] []
