Marketing EDGE ECHO Challenge
Introduction
The assignment is to create an integrated marketing campaign for Facebook's Custom Audiences product
Facebook will be the subject of Marketing EDGE’s 2015-2016 Collegiate ECHO Marketing Challenge. The details and rules of the Challenge are posted at .
The Challenge in Brief
Propose an integrated marketing campaign that increases awareness and consideration of among Facebook’s target audience, B2C (Business to Consumer) marketing decision makers.
Budget: $5MM.
Benefits
- Students taking the Challenge combine their knowledge, research, creativity, and collaborative team skills as they work on a marketing assignment from a corporate leader.
- For faculty, the Challenge provides a teaching tool and an invaluable course project.
- For students, it’s an experiential learning and resume-building opportunity.
New This Year
Team size may be 2-5 members.
Students may submit resumes along with their campaigns.
Visit for details.
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