WMC 2016
Introduction
Academy of Marketing Science World Marketing Congress, Paris, 19-23 Jul 2016; Deadline 24 Oct
2016 Academy of Marketing Science World Marketing Congress
July 19-23, 2016
IESEG School of Management
Paris, France
Marketing at the Confluence between Entertainment and Analytics
We would like to invite our marketing colleagues to attend the 2016 AMS World Marketing Congress, which will take place at IESEG School of Management’s Paris campus, situated within the Grande Arche of La Défense, in sight of the Arc de Triomphe. La Défense is Paris’s business district and Europe’s largest business hub. It is located just 50 minutes from the Charles de Gaulle International Airport with easy access via the Air France Les Cars, the metro, and RER. The congress will consist of presentations of peer-reviewed papers, special sessions, panel discussions and plenary sessions. To participate, submit competitive papers or special session proposals electronically using the electronic conference management system to the appropriate track chair listed in the call for papers. Papers will be subjected to formal double blind peer review.
The call for papers and submission guidelines are available here:
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Paper submissions open August 1, 2015. Submission deadline: October 24, 2015.
We hope to see you there.
Catherine Demangeot, Jean-Luc Hermann, David Ortinau
Conference Program Co-chairs