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TOC: Psych Mar

Introduction

Psychology & Marketing, 32(8)

Targeting Consumers Who Care about Future Generations
Caroline Lacroix and Alain Jolibert [] []

Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs
Olivier Droulers, Sophie Lacoste-Badie and Faten Malek [] []

On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence
Bjoern S. Ivens, Alexander Leischnig, Brigitte Muller and Katharina Valta [] []

Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar
Whitney Ginder and Sang-Eun Byun [] []

Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types
Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes [] []

Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust
Emma L. Slade, Yogesh K. Dwivedi, Niall C. Piercy and Michael D. Williams [] []

Toward Understanding Persuasion Expressions: The Activation of Attitudes
Tommy E. Whittler and Chris Manolis [] []

Call for Papers

Nanomarketing: A new frontier for neuromarketing

Special Issue: Technological Impacts on Market Attitudes and Behaviors