TOC: J Mar
Introduction
Journal of Marketing, 79(4)
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
–Uma R. Karmarkar and Bryan Bollinger [] []
United We Stand: The Impact of Buying Groups on Retailer Productivity
–Inge Geyskens, Katrijn Gielens, and Stefan Wuyts [] []
Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
–V. Kumar, Yashoda Bhagwat, and Xi (Alan) Zhang [] []
Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness
–Hyokjin Kwak, Marina Puzakova, and Joseph F. Rocereto [] []
Developing Donor Relationships: The Role of the Breadth of Giving
–Farnoosh Khodakarami, J. Andrew Petersen, and Rajkumar Venkatesan [] []
Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
–Maferima Touré-Tillery and Ann L. McGill [] []
