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Call for Papers: 2016 Global Marketing Conference at Hong Kong

Date: July 21-24, 2016
Submission Deadline: January 15, 2016
Venue: Hong Kong

Hosts:

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• European Marketing Academy
• Australian & New Zealand Marketing Academy
• Japan Society of Marketing and Distribution
• International Textile and Apparel Association
• Korean Scholars of Marketing Science
• Lingnan University

Organizer:

• Global Alliance of Marketing & Management Associations

Partners:

• AEMARK (Spain)
• Greek Marketing Academy (Greece)
• Aalto University Executive Education (Finland)
• Aalto University School of Business (Finland)
• Harbin Institute of Technology (China)
• Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)
• Neuromarketing Science & Business Association

Sponsors:

• Routledge, Taylor & Francis Group (UK)
• National Research Foundation (Republic of Korea)
• Korea Economy and Management Development Institute (Republic of Korea)

Conference Co-Chairs:

• Roland T. Rust (University of Maryland)
• Gerrit van Bruggen (Erasmus University)
• Sharyn Rundle-Thiele (Griffith University)
• Toshihiko Miura (Chuo University)
• Jaihak Chung (Sogang University)
• Patrick Poon (Lingnan University)

Academic Excellence Committee Chair:

• Charles R. Taylor (Villanova University)

Joint Symposia:

• 2016 EMAC-GAMMA Joint Symposium
• 2016 ANZMAC-GAMMA Joint Symposium
• 2016 JSMD-GAMMA Joint Symposium
• 2016 ITAA-GAMMA Joint Symposium
• 2016 Aalto University-GAMMA Joint Symposium
• 2016 AEMARK-GAMMA Joint Symposium
• 2016 HIT-GAMMA Joint Symposium
• 2016 LU-GAMMA Joint Symposium
• 2016 GMA-GAMMA Joint Symposium
• 2016 NMSBA-GAMMA Joint Symposium

Sponsoring Journals: Special Issues or Sections

• Journal of Business Research (SSCI): 4 special issues
  1. GAMMA President’s Choice Awards
  2. Transcultural Experiences within and beyond Home
  3. Marketing Anthropology Research
  4. Building, Testing, and Comparing Theories based on Asymmetric versus Symmetric Tests
• International Journal of Advertising (SSCI): Electronic word of Mouth (e-WOM)
• Journal of Global Scholars of Marketing Science (KCI & ABDC)
  1. Marketing in Emerging Markets
  2. Field and Historical Ethnographic and Mixed Methods Strategies in Research in Marketing for Achieving the Everlasting Quest for Excellence
• Journal of Global Fashion Marketing (KCI & ABDC): Global Fashion Marketing and Management
• Journal of Brand Management (SCOPUS) Corporate Branding and Identity-based Value Management in a Global Context
• Australasian Marketing Journal (SCOPUS): Celebrating the Magic of Marketing

Award:

• GAMMA Global Marketer of the Year Award 2016
• GAMMA Global Scholar of the Year Award 2016

Tracks: 57

2016 GMC at Hong Kong Homepage: .

For More Information:

Central Office
Global Alliance of Marketing & Management Associations
Korean Scholars of Marketing Science
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
Korean Scholars of Marketing Science (KSMS):
Journal of Global Scholars of Marketing Science(JGSMS):
Journal of Global Fashion Marketing(JGFM):
Global Marketing Conference(GMC):

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