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Shopping Centers’ Customer Behavior in Romania

Message Strategies in Effective Advertisements

Telecom Market Segmentation Using the K-mean Algorithm and the Recency, Frequency and Monetary Value

Gaining Insights into Factors Affecting Customer Loyalty in Direct Selling

Theatres as Nonprofit Organisations – an Important Framework for Cultural Marketers

Antecedents of the Loyalty of Religious Service Consumers

The Importance of Infrastructure and Tourism Facilities in Case of Religious Sites. Evidence from Romania

The GAP Model Applied to Dental Healthcare Services

The Demand for Romanian Organic Agricultural and Food Products on European Markets

Individual Antecedents of Employee’s Customer Orientation in Public Services

The Emergence and Development of the Technology Acceptance Model (TAM)

Assessing Perceived Corporate Social Responsibility: A Literature Review

An Empirical Investigation upon the Values Appreciated by Consumers Regarding the Automotive Industry

The Sales Force of Multi-Level Marketing Companies in the Context of the Marketing Communications Mix. Case Study: Avon Cosmetics Romania

How Moderating Effects Predict Recycling Behaviour? An Examination of Situational Factors and Satisfaction with the Local Council

The Timing of New-Product Announcements in the Cinematic Film Industry – Relating Pre-Launch Consumer Behaviour to the Financial Success of Movies

Corporate Reputation, Image and Identity: Conceptual Approaches

Donating Behaviour in the Non-profit Marketing Context: An Empirical Study Based on the Identity Theory Model

The Use of Aesthetics through Visual Style as a Marketing Tool – A Literature Review

Assessment of Commercial Websites’ Credibility – an Instrumental Research