TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 14(2)
A Study of the Impact of Relationship Marketing on Cross-Buying
–Vishal Vyas & Sonika Raitani [] []
Perceived Value, Reputation, Trust, and Switching Costs as Determinants of Customer Retention
–Gabriel Sperandio Milan, Luciene Eberle & Suélen Bebber [] []
The Impact of Relational Marketing Bonds on Retailers’ Economic and Social Satisfaction
–Nor Azila Mohd Noor, Selvan Perumal & Majid Mapkhot Goaill [] [Google Scholar]
The Mediating Effect of Relationship Quality on the Transaction Cost–Export Performance Link: Bangladeshi Exporters’ Perspectives
–A.F.M. Jalal Ahamed, Rodney L. Stump & Kåre Skallerud [] [Google Scholar]
