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Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study
–Bang Nguyen, Lyndon Simkin, Phil Klaus & Junsong Chen [] []

Multi-stakeholder brand narratives: an analysis of the construction of artistic brands
–Chloe Preece & Finola Kerrigan [] []

Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance
–Nacef Mouri, Vishal Bindroo & Jaishankar Ganesh [] []

Interact with me on my terms: a four segment Facebook engagement framework for marketers
–Monica Alexandra Hodis, Rajendran Sriramachandramurthy & Hemant C. Sashittal [] []

Brands and religious labels: a spillover perspective
–Philipp A. Rauschnabel, Marc Herz, Bodo B. Schlegelmilch & Bjoern S. Ivens [] []

Examining temporary disposition and acquisition in peer-to-peer renting
–Heather E. Philip, Lucie K. Ozanne & Paul W. Ballantine [] []

Competition and its influence on consumer decision making in social marketing
–Lisa Schuster [] []

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
–Christopher Pich & Dianne Dean [] []

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