TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 23(4)
Editorial
–Nigel Piercy & Carolyn Strong []
Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations
–Kaleel Rahman, Ingo O. Karpen, Mike Reid & Ulku Yuksel [] []
Effects of intrinsic and extrinsic motivation on user-generated content
–Rebecca Poch & Brett Martin [] []
Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review
–Michael Stros & Nick Lee [] []
Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling
–Doan T. Nguyen [] []
Scoping the market orientation literature from 2009 to 2013: a review of the concept and the discussions found across a range of academic disciplines
–Marie Ashwin & Alan Hirst [] []
Strategic consensus of market orientation: a transitional economy perspective
–Yeqing Bao, Eric Fong, Timothy D. Landry & Kevin Z. Zhou [] []
