TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 21(4)
The Creative Code: A moderator of divergent thinking in the development of marketing communications
–Mark W. Stuhlfaut & Kasey Windels [] []
Corporate branding: Where are we? A systematic communication-based inquiry
–Silvia Biraghi & Rossella Chiara Gambetti [] []
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
–Jun Myers & Sela Sar [] []
Consumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy?
–Amy Stokes & Anna M. Turri [] []
