TOC: J Adv
Introduction
Journal of Advertising, 44(3)
Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition
–Brittany R.-L. Duff & Sela Sar [] []
The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy
–Hilde A. M. Voorveld & Sanne M. F. Valkenburg [] []
Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs
–Sophie C. Boerman, Eva A. van Reijmersdal & Peter C. Neijens [] []
Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements
–Hao Li & Hui-Yi Lo [] []
Beyond Seeing McDonald’s Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands
–Marina Puzakova, Hyokjin Kwak & Monique Bell [] [Google Scholar]
Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising
–Praggyan (Pam) Mohanty & S. Ratneshwar [] []
Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
–José Mauro da Costa Hernandez, Scott A. Wright & Filipe Ferminiano Rodrigues [] []
Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing
–Atul A. Kulkarni & Hong Yuan [] []
Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?
–Linda Tuncay Zayer & Catherine A. Coleman [] []
Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising
–Charles R. Taylor & Shintaro Okazaki [] []
Invited Article Series: Learning from the Past, Looking to the Future Peeking Under the Curtain and Over the Horizon: The Reflections of Another Former Editor
–Ronald J. Faber [] []
