TOC: Intl Rev Pub Nonprofit Mar
Introduction
International Review on Public and Nonprofit Marketing, 12(2)
Sports Marketing
Sport marketing and non profit marketing – perfect together
–David Shani
Employing social media as a marketing strategy in college sport: an examination of perceived effectiveness in accomplishing organizational objectives
–Anthony W. Dixon, J. Michael Martinez & Christina L. L. Martin
More than competition: exploring stakeholder identities at a grassroots cause-related sporting event
–Denise Linda Parris, Stephen L. Shapiro, Jon Welty Peachey, Josh Bowers & Adrien Bouchet
Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level
–Dina Alexandra Marques Miragaia, Catarina Isabel Nunes Martins, Darlene A. Kluka & Andrew Havens
Purchase intention behind Mercer University’s inaugural football team
–Steven McClung & Ania Izabela Rynarzewska
Resource valuation of non-profit organizations: the case of the intercollegiate athletics industry
–Jonathan A. Jensen, Brian A. Turner & Chad D. McEvoy
A preliminary study of a professional sport organization’s family-centered health promotion initiative
–Yuhei Inoue, Sami Yli-Piipari, Todd Layne, Heather O. Chambliss & Carol C. Irwin
