Premium Private Labels
Introduction
Holger Roschk and Julia Hagel seek unpublished studies on premium private label brands
Dear Professors,
We are currently revising a literature review about premium private labels (or high quality store brands) for the leading German Marketing Journal Marketing ZFP.
In order to conduct the literature search in an exhaustive manner and to capture the most recent research findings may we kindly ask you, if you have any unpublished (empirical) work you could share with us? We would be very glad about any form of material (abstracts, working papers, forthcoming work, case studies and the like) allowing for insights on premium private labels. We treat the materials highly confidential and are also willing to provide you a written confidentiality agreement.
We would be very happy and grateful to hear from you and would like to thank you very much in advance for your support.
Best regards from Germany,
Prof. Holger Roschk and Julia Hagel (julia.s.hagel@googlemail.com)
Catholic University Eichstaett-Ingolstadt
Department of International Management
Auf der Schanz 49,
85049 Ingolstadt – Germany
Phone: +49 (0)841 9372-1897
Web:
