Gil Churchill Award
Introduction
Jan-Benedict Steenkamp has won the ÂÜÀòÉç¹ÙÍø Marketing Research SIG's 2015 Churchill Award for Lifetime Contributions
The Marketing Research SIG has selected Jan-Benedict Steenkamp as the recipient of the 2015 Churchill Award for Lifetime Contributions to Marketing Research.
The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, seminal publications, books, awards and other notable contributions. A panel of past winners of the Churchill award selected the winner.
Jan-Benedict Steenkamp is the C. Knox Massey Distinguished Professor of Marketing, University of North Carolina at Chapel Hill. He specializes in global marketing, branding, emerging markets and strategy. Dr. Steenkamp is the author of Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business School Press, 2007) and Brand Breakout: How Emerging Market Brands Will Go Global <> (Palgrave Macmillan, 2013). Both books have been translated in other languages, including Chinese. Brand Breakout was selected as a best business book in globalization for 2013 by Booz & Co.’s magazine Strategy + Business.
He was ranked No. 1 in the world on scholarly influence in marketing in the last decade. He has written nine cases on companies and brands from emerging markets (available from The Case Centre <>). An award-winning researcher, he has also written over 150 scholarly publications, and his work has received over 20,000 citations.
He is executive director of AiMark, a global center studying key marketing strategy issues, which brings together academics around the world, two of the top-four market research agencies, and brand manufacturers. He has consulted with numerous multinational companies, including Procter & Gamble, Kraft, General Mills, Johnson & Johnson, Unilever, Reckitt Benckiser, Sanford Bernstein, Bunge, Bristol-Myers Squibb, Zurich Financial, KPMG, Sara Lee. He has worked with the Brattle Group and the international law firms King & Spalding LLP, Sidley & Austin LLP, and Shook, Hardy & Bacon LLP on international lawsuits and trade disputes involving branding and private labels.
Dr. Steenkamp serves as associate editor or editorial board member of all top marketing journals and is past editor of the International Journal of Research in Marketing. The Royal Netherlands Academy of Sciences awarded him the Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences.” It was the first time the prize was awarded to a researcher in any area of business administration.
According to a nominator Jan-Benedict Steenkamp has made extensive contributions to the market research discipline as evidenced by,
"Jan-Benedict Steenkamp is recognized as a leading expert on Structural Equation Modeling…..his contributions on Measurement Invariance have set new standards for international marketing research….- His role as “founding father” and Executive Director of AiMark. AiMark is a non-profit foundation that brings together CPG companies, academic researchers and data providers. Over time, AiMark has already supported over 60 academic projects involving over 50 different researchers through high-quality data access. This has contributed significantly to the diffusion of advanced marketing research techniques among both academics and practitioners.”
Congratulations to Professor Steenkamp!!
